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Market Analysis - Demographics, Psychographics, Target Audience Analysis

A strong business plan requires going beyond intuition and experience and supporting your idea with fact-based market research.

All business plans require careful attention to the following:

Competitive Intelligence:  You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.

Target Market Analysis: Identifying and prioritizing specific target markets is another key part of your business plan where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?

Online Marketing Analysis: What terms are your customers searching for? Where are your competitors advertising? How do they rank in search? What sites link to your competitors? Who are the key influencers in your industry? How are your competitors advertising online? What improvements can you make to improve your visibility or outflank your competition online?

With great information, you can make even greater decisions. Let the Marketing Consultants at RME360 develop a strategy to outflank your competitors and grow your market share. Contact RME360 today to learn more about our Marketing Analysis methodologies and reporting.