How Does Seminar Marketing Work?
STEP 1 - WE HELP YOU CREATE YOUR TARGET AUDIENCE
RME360 uses one of the largest, most detailed list databases in the world to take the guesswork out of who's coming to dinner. By using simple age, income and zip code criteria, our seminar mailings usually generate a consistent flow of qualified seminar attendees. When other criteria are used (net worth, business owners, professionals, etc.), seminar response rates tend to fall dramatically to smaller numbers and quality of information available. From experience, these people may be too busy to attend or they may already have a financial planner... or the list may not be accurate.
A standard list will most likely include many of the above anyway, at their home addresses. No need for sophistication or high-priced bogus mailing lists. You know the areas around your local markets better than anyone. Combine that knowledge with our data and that will create the best response.
STEP 2 - WE HELP YOU FIND A RESTAURANT
Critical to the success of every seminar marketing campaign is the location! Over the past 10 years, we’ve collected statistics on seminar locations in every state in the Union. Whether you’ve done seminars in the past or are just starting out – call us today to find out which restaurant is garnering the best response rates in your area! No other seminar marketing company has this database – take advantage of this free service!
STEP 3 - WE PROVIDE YOU WITH A PROVEN INVITATION FORMAT
For an invitation to work, the envelope and the letter must create attention and have the right components to get the desired response. However, a great looking invitation is only 20% of the necessary ingredients of a successful seminar. 40% is your list and 40% is your offer (solutions, services, door prizes, dinner, etc.). Having said that, the 20% is still very important - which is why our envelopes and letters/invitations are designed together. They keep your prospects looking - and reading - and make a good impression.
STEP 4 - THE MAIL DROPS AND YOUR PROSPECTS RSVP
As soon as your prospects receive your letter, a certain percentage of them will RSVP right away - many of them will respond at the same time. This is why we provide you with access to our SeminarRSVP call center service, which is staffed with highly skilled appointment setting operators.
STEP 5 - WE TAKE YOUR RSVP INBOUND CALLS
One of the most important factors when marketing seminars is the ability to accept inbound RSVP calls from your prospects. Time after time it has been proven that affluent seniors prefer not to leave a message or speak to an answering machine. Keep in mind, using you own office staff to take calls is risky because you are only open until 5:00 or 5:30 pm. Most responses seem to come at night when people are most likely to read their mail. You also run the chance of occupying your lines during business hours while prospects are trying to call in. It is critical that you understand that offering a 24 hour live RSVP line is a very important process to maximize your attendance. Our service includes not only taking all your calls, but also logging them in to our proprietary on-line website (www.RMErsvp.com). You will have direct access, real-time to all of your prospect's information as they are calling in. You will have your own private access code to log-in. Now all of your prospects will be organized in a database that you can use for future promotions and prospecting. Ask your RME representative for details or a demo on this service.
STEP 6 - YOU HOLD YOUR SEMINAR To learn more, speak with an RME360 Marketing Advisor, or call us directly toll-free at 1-888-383-8770
Now comes the event - this is where you get your chance to shine. And while you are not going to be selling product at this event - you will be selling yourself. At the end of your seminar, you will undoubtedly be setting some appointments with the attendees - but what will happen to those that get away?